The Bravely story
The idea for Bravely came about in 2019, when our (married) co-founders Mel and Rackley were daydreaming ideas to magically wish into existence. With Mel's lifelong battle against her mental health, it didn't take long to dream up what has become Bravely:
“What if there was something in your pocket that can help you?
That teaches you to understand your mental health with evidence-based scientific methods, so you can live a happier, healthier life?”
It was a very easy “yes, let’s build it”.
Struggling with mental health is a universal problem, affecting 1 in every 4 people. The combination of stigma and inaccessible help, meant that to 'struggle' has become the norm.
The more we dug in, the more blindingly obvious it was that part of the issue was a worldwide shortage of mental health practitioners. The unfortunate reality is that they are often overworked, burnt out, and bogged down by administrative tasks.
With therapists spending more time on documentation and notes than with their clients, who may only receive one hour of therapy per week, there was no doubt it had to change.
That's why we're here — to empower therapists to focus on what really matters and to provide their clients with the support they need, both in and out of the therapy room.
Meet the Team
Dr. Carol Lee
Clinical Psychology Advisor
PhD. Clinical Psychology, University of Massachusetts Boston
Psychologist & ANZMHA Ambassador (Australia New Zealand Mental Health Association)
At Bravely, we believe in a world where mental well-being is a fundamental right for all. That's why we're on a mission to create access to the tools, tech and knowledge urgently needed by practitioners and individuals.
We live and work by 5 core values built on the principles of:
1. Being vulnerable is brave
We’ve been through our own mental health struggles, just like you might have too. We want to share our journey and struggles as openly and vulnerably as we can, because we believe it helps anyone who knows what it’s like to battle themselves.
2. Treat everyone with kindness
We believe in treating everyone we work with and talk to with kindness. We’re a business that’s made of real people. There will never be a reason to not be kind to one another.
3. Your data is for only you
Your personal data is only for your eyes, and should help only you. We only take data that we need to serve you. And unless you decide to partake in research studies (only with your full explicit consent, and only through the veil of anonymity), your data never sees the light of day.
4. Purpose over profit
With funding sourced solely from our founders, their friends and family, Bravely is free from the pressures of institutional investment, allowing us to stay true to our ethical principles, rather than prioritising exponential growth. Bravely was started because we adamantly believed in creating something that can genuinely help people. We plan to continually reinvest a healthy part of our profits to be continually creating something that always gets better.
5. Science and evidence with a human touch
Everything we do should be rooted in science, and proven with evidence. While sharing human stories and messages are important, knowing that what we’re bringing to people is proven to work is just as important. But this doesn’t mean we love jargon! Knowledge should always be as accessible as possible.